The Amplify CRM Manifesto
Although we’re primarily known for our scalable digital marketing systems, our true aim is to unlock the full business potential of local businesses with innovative technology.
It doesn’t matter if it’s a product or local service provider or simply a small tribe who are deeply passionate about your community—we use our solutions to open the gates to your market.
Many local businesses aren’t even aware of the opportunities that exist, and the sales that they’re leaving on the table as manpower and time have “deadbolted” their true growth potential. We simply provide the “technology” that unlocks that potential so your business can thrive…
Amplify CRM Objective
Our objective is to partner with local businesses who truly want to unlock their full business potential.
Sure, we’ve developed a powerful set of tools and features packed inside an all-in-one CRM… but we take this power very seriously. As with great power comes great responsibility … just like Spiderman.
And because of this power, we only desire to work with businesses that share our core values.
The Amplify CRM Core Values
- We believe that it is better to give than to receive.
- We believe in connection, full disclosure, open communication and transparency in all things we do.
- We believe in “under-promising and over-delivering” and never overpromise and underdeliver. At bare minimum, we deliver as promised.
- We believe in doing what we say … and saying what we do.
- We believe that technology is constantly shifting and with it, we must constantly shift. So we stay ahead, innovate and pivot and along the way, advise your business to do this as well.
- We believe that when we are at a moral or ethical crossroads, that we must ask ourselves one simple question: is this the right thing to do?
- We believe that it’s better to be: humble than haughty, confident than cocky, self effacing than self-absorbed, proactive than reactive, copious than careless, scrupulous than dishonest, hungry than contented, collaborative than confrontational, innovative than traditional, solution-oriented than problem-centric, independent than dependent, exceptional than expected and extraordinary than ordinary.
- We also believe in doing things with all our might and to the absolute best of our ability … because we simply couldn’t imagine doing it any other way.
- We believe that we should always do the thing that’s in the best interest of our customers; in fact, we would rather tell you to do something that hurts us, instead of us ever doing something that hurts you.
- We hold ourselves accountable, we expect you to hold us accountable, and we’ll hold you accountable to take the actions necessary for our collective success.
The Amplify CRM Customer Profile
Who We Work With:
- Customers who have awesome local services or products and could use technology to support and grow their business.
- Customers who want to maximize and unlock their business potential.
- Customers who we truly like being with (cool and probably a tad nerdy).
- Customers who have a higher technology IQ; they understand that to get to the mountaintop, you have to walk in the valley.
- Customers who have realistic expectations for return on our services.
- Customers who have a long-term view of their business.
- Customers who deeply care about their customers.
- Customers who take massive action and solve problems.
- Customers who understand that innovation wins.
- Customers who understand the greatest technologies in the world will never cure a crappy service or offer.
- Customers who set aside their biases and are open-minded.
- Customers who have the same kinds of morals (honest and open) and values (lots of integrity) as we do.
- Customers who have a holistic view of their business.
- Customers who treat us with respect.
- Customers who are willing and open to change based on our feedback.
- Customers who value Customer Lifetime Value over a transaction.
- Customers who assume good intentions.
Who We DON'T Work With:
- Customers who are assholes.
- Customers who have poor or non-existent communication skills.
- Customers who don't take accountability and learn how to use the platform.
- Customers who have unrealistic expectations for what our technology can provide.
- Customers who have deceptive, scammy, low quality products or services.
- Customers whose products we do not believe in and are not in line with our Manifesto.
- Customers who are not prepared to work with us, even though they think they are.
- Customers who don’t look at our platform as an investment in unlocking their business growth.
- Customers who are overly transactional and who say things such as "I could pay someone else to do this for less".
- Customers who aren’t committed to working on a solution and think we are magicians.
- Customers who are hard-headed and resist change.
- Customers who don't trust us.
- Customers who don’t empower themselves through learning.
- Customers who are too short-term focused i.e., "I need 20 reviews on Day 1!"
- Customers who don't understand that Amplify is a technology platform service and not a full-service agency.
- Customers who assume bad intentions.
The Amplify CRM Customer Avatar
A customer who meets the “Who We Work With” profile above and shares our Core Values. In addition, if you’re a local business that would embrace technology and truly wants to unlock their full potential, then we need to talk.
Having an amazing service with a customer list will help speed this growth, but more importantly, if you are a company that meets the above profile, we’d like to talk to you about unlocking your full business potential.
To that end, we partner with local businesses who truly want to unlock their full potential with innovative technology.
